Target Audience and imaginary entity

Target Audience:
Mainly for the male audience. Probably around 75% male.
Age:  16-30 year olds. Average age: 25
People who feel music is an important part of their lives. People who choose to listen to new bands, guitar bands and live bands.
The main demographic will be people who are working full-time (the magazine will be priced accordingly) however people who are employed part-time or are full-time students will also be targeted.
The magazine will be for people who are willing to sit down and properly read the magazine for a long period.

Imaginary Entity:
Dave is a music fanatic. He is 18 years old and is the guitarist of his band 'Moving Frost'. He works hard to support his band and hopes to gain wealth and international fame through his band. He tries to attend 10 concerts a year to fuel his music obsession. He buys several music magazines every month and reads each one through several times. Music is his life and highly influences everything he does on a daily basis, he wears the same clothes as his the members of his favorite bands. From the minute he wakes up until he goes to sleep, Dave has his headphones blasting his much-loved tunes on full volume.