How magazines make money

On the left is the structural triangle, it shows the shows the system of which magazines make their income. It is known as
Maslow's hierarchy of needs.

 The most popular common and popular way magazines make money is through advertising.  Different sizes and types of advertisement cost different amounts.

Most of the money earned from magazines is through advertisements, for this reason they are extremely important. Statistically, 80% of the money made is from advertisements. The remaining 20% of money comes from magazine subscriptions and sales from newsstands.

Magazines often have a loyal following who completely trust what is written, this is created as the readers believe the magazine is particularly useful in helping them enjoy their hobbies, this is done by the use of 'exclusive content', readers know they won't be able to find the information anywhere else.

The structural triangle shows the how people are motivated to do certain things by the rewards which lurk for them to capture, after we, as humans achieve one thing, we move on to the next objective. This can be shown through the triangle starting from the bottom, basic things in life which we search for, such as food and water have basic rewards, but the complexity increases moving up the triangle. This links to magazines as they must attempt to appeal to the emotions of potential readers, they can do this by offering a motive such as exclusive and important information.

Furthermore, magazine publishers must find an even balance when choosing a price for their magazines, this can be shown with a commercial media structural triangle. The fundamental idea is that as a consumer and a potential advertiser, pricing is a marking point of quality, for example a low price magazine may have a perception as being cheap and low quality, where as an upmarket, high quality magazine is priced more highly.